ActiveCampaign pricing: picking the right plan in 2023

When you’re running a business, it’s important to find the ideal CRM platform or tool that not only helps you efficiently manage your customer relationships efficiently, but also sits within your budget.

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ActiveCampaign is a well-known CRM, but will it work for your needs? And perhaps more importantly: how much does ActiveCampaign cost?

In this article, we’ll take a look at the ActiveCampaign pricing structure, explore pricing plans, and see if there’s a better alternative out there for your business and team.

What is ActiveCampaign?

ActiveCampaign is an automation platform that helps businesses with customer support and management.

It offers marketing automation features, email marketing, and CRM tools that can help businesses enhance the customer experience.

While ActiveCampaign comes with an advanced suite of features, it may be overwhelming for startups or those who are just beginning their marketing automation journey.

ActiveCampaign may not be the right tool for you if you’re looking for simple, easy-to-use software that doesn’t require a learning curve.

With that in mind, let’s take a look at ActiveCampaign’s pricing.

What are the ActiveCampaign plans the company offers?

There are 4 different plans to choose from when it comes to ActiveCampaign’s pricing, which does not include a free plan offer. The cost of each plan varies depending on the number of contacts, the features you need, and whether you choose to be billed annually or monthly.

Lite plan

The ActiveCampaign Lite plan begins at $15 per month for a minimum of 500 contacts. Depending on how many contacts you need, the price will vary.

What do you get with ActiveCampaign’s Lite plan?

The Lite plan works for smaller teams and businesses. It supports up to 3 users.

The plan includes:

• Marketing automation
• Email marketing
• Send newsletters
• Segmented outreach
• In-depth reporting
• Live chat and email-based support

Plus plan

The ActiveCampaign Plus plan starts at $70 per month for 500 contacts and can go up to $399 for up to 25,000 contacts. It supports up to 25 users.

What do you get with ActiveCampaign’s Plus plan?

The Plus plan is geared toward larger businesses that require a more heavy-duty CRM to manage customer relationships.

Here’s what’s included in the plan:

• Everything in the Lite plan
• Built-in CRM with Sales automation
• Contact Scoring
• SMS Marketing
• Facebook custom audiences
• Social media tools and integrations

Also, if you want to get the most out of ActiveCampaign’s automation feature, this plan offers 1-to-1 training.

Professional plan

The ActiveCampaign professional plan, which is also the most popular, starts at $159 per month for 500 contacts.

If you need more, you’ll have to pay upwards of $599 for 25,000+ contacts.

What do you get with ActiveCampaign’s Professional plan?

With a monthly fee of $159, it’s a sizable hike in the price compared to their other plans.

You can assign up to 50 users, personalize the message content based on your users’ behavior, and analyze conversion metrics in close detail. You can then optimize all your marketing campaigns.

Here’s what’s included in the plan:

• Everything from the Lite and Plus plans
• Website Personalization
• Marketing Attribution
• Personalized Product Experiences
• Conversion Reporting

Enterprise plan

The ActiveCampaign Enterprise plan begins at $279 per month for 500 contacts and starts at $499 for 10,000+ contacts.

What do you get with ActiveCampaign’s Enterprise plan?

Large companies with big budgets usually prefer the Enterprise plan because of its advanced functionality.  

This includes unlimited user accounts and several sophisticated features, including the ability to customize your own email domain.

Here’s what’s included in the plan:

• Everything from the previous plans
• Custom reporting for Marketing
• Custom Domain
• Social Data Enrichment
• Unlimited Email Design Testing
• Dedicated account rep

Is ActiveCampaign the best software for you?

77% of users found their conversions increased after using marketing automation software to generate leads.

That means you’ll definitely want to take time to consider the automation software options and undertake a cost-benefit analysis to find the right solution.

Is ActiveCampaign the best option?

Well, it boils down to key features such as the kind of automation capabilities you’re looking for, as well as the unique needs of your team.

If you’re looking for an intuitive and flexible system that’s guaranteed to give you the best value, why not take a look at staging-mondaycomblog.kinsta.cloud?

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Ready to supercharge your workflow and CRM?

ActiveCampaign is a nice option for sales automation, but if you want a platform that integrates with the rest of your business and can be adapted to the needs and wants of your unique team, then check out staging-mondaycomblog.kinsta.cloud.

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