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So how did
come to be?

Well for us, it happened somewhere in between collaborating and communicating, engaging, and scaling rapidly. All while being totally transparent and working the way we want.

It's all about the people

As we integrated and automated, built workflows, created templates, and expanded our community beyond our wildest expectations, we continued to grow. It is through this journey that the Work OS was born.

June 10th, 2021 marked the start of a new era for—we rang the opening bell and officially became a publicly traded company on Nasdaq.

These days, we continue to fuel our growth by evolving into a multi-product company, providing people, teams, and companies powerful products to help turn their work visions into a reality. We’re only just getting started.

Our story is founded

Our co-founders, Roy Mann and Eran Zinman, experienced firsthand the challenges that come with quickly scaling organizations. They decided to build a solution, together with their team, that people actually love to use - and so was born!

Jan 2012

Planting the seed

Secured our first funding with a $1.5 million Seed Round.


We’re onto something...

The co-founders discovered deep, shared pain points across teams around the world and built a prototype for what is known today as


Our first customers!

After two years, officially launched from a tiny “office” (but really a vacated apartment) in Tel Aviv and hosted its first board meeting after onboarding our first 6 customers.


Off we grow

Grew the team by 300% by hiring 9 new employees and grew the company by 50,000% by acquiring over 3,181 customers.


Expanding our crew

Secured a $7.6 million Series A and acquired 7,438 customers.


App-solutely amazing!

Launched a mobile application because it was 2016, y’all.


Growing up

Acquired 18,472 customers and secured a $25 million Series B.



daPulse is renamed to


Here’s to you, New York

Opened our first global office in NYC, secured a $50 million Series C, and acquired 48,652 customers all while getting permission to (safely) start a fire in the office.


Expanding our community

Our Startup For Startup initiative was founded and we briefly adopted a stray developer (though no developers were harmed in the creation of this timeline).


Elevating our brand

Launched our first global conferences: Elevate, Unplugged, and Global Partners Summit.


It’s awards season!

We won the Webby Award for Productivity, were named to BuiltInNYC’s best places to work, and honored as one of Calcalist’s most promising startups.


Unicorn born

Secured a $150 million Series D, achieved unicorn status (as a private company valued over one billion dollars), and acquired 93,431 new customers.


Multi-lingual became available in 11 languages.


Bottoms up!

Added 173 new employees who drank 389 kegs of draft beer, consumed 400kg of coffee beans, and built a plant wall that features over 1800 plants.


Llamas = productivity realized

Launched dashboards as part of our core product offering including a llama farm animation: 64161 llama farm dashboards were created in 2019 alone.



Surpassed 100,000 customers around the world managing their work on


Welcome to 2.0

Launched monday 2.0, our transformation into a work operating system (Work OS) that enables organizations of any size to build custom apps in minutes.



As COVID-19 swept the globe a letter was issued to’s customers and we learned a little too much about how people #WFH.


Party in the USA

Founded our next US “offices” with teams on the ground in Miami and SF.


Just touched down in London town!

Hired our first employee in the UK.


From Dream to Reality

Launched monday Apps; a framework to easily build apps on top of


Our apps marketplace is open for business

Where talented builders meet engaged users, sharing cutting-edge apps, and expanding the capabilities of the platform.


Stay tuned…

There’s so much more to come!

The Future
by the numbers

countries use
board actions are
made every day
organizations use
to manage their work

Our culture and values

and Trust

Data is at the core of our identity both as a company and a team, and is an essential part of our platform. Access to data allows teams to work even better together and perform at their professional best. It's that kind of total freedom that builds trust and leads to fast execution and high impact.

and Impact

We have learned that our employees need to take full ownership over their work, from A to Z, which instills a sense of personal investment and drive leading to better overall execution and an understanding that ‘done’ is often better than perfect.

Speed and

We believe the faster you execute, the faster you learn, iterate, and improve. We are constantly running at our own pace and seeking feedback, both internally and from customers, so we can outdo our best. We believe this eagerness to try and improve gives us a competitive edge, especially as we continue to scale.


We mean it when we say that a product should work for the customer and not the other way around. Every feature is designed with ease of use in mind to deliver the best user experience. And proven by the fact that more than 70% of our customers work in traditionally non-tech industries.


We have embedded inclusivity in the core of our company values and our platform experience, providing an experience open to everyone. We prioritize inclusion and diversity not only because it is right, but because we believe it creates better teams and ultimately a better product.


Our customers’ satisfaction and success is at the heart of everything we do. We are passionately committed to helping customers with our best-in-class support, and we believe that when our customers win, we win.
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Together we can
teams work across the globe

Empowering teams to
accomplish more, together

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